Originally intended as gifts for the Barolo and Barbaresco producers we love and visited, the "I'm not picky" T-shirt series has evolved into a highly popular item among our followers - and beyond.

THE ICONIC ALL TIME BEST SELLING T-SHIRT

The t-shirt that started it all. What started as a gift from us to the producers we love and often visited became our most selling item - by far!

TO LA MORRA

LATEST ADDITIONS AND RECENT SALES

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PRODUCER SPECIFIC T-SHIRTS AVAILABLE NOW

Giuseppe Rinaldi, Cascina delle Rose, Burzi, Revello, Cascina Disa, Cavallotto... What's your pick?

GET YOUR FAVOURITE

“HAVING COFFEE & DREAMING ABOUT..." COFFEE MUG SERIES

You can't always drink wine but you can always think about our favourite wine region or grape variety while you're drinking coffee.

TO THE PRODUCTS

SNUGGLE UP WITH THE ALL NEW LA MORRA HOODIE SERIES

For those chilly evenings, for those days when you just wan't to make a statement... For every occasion when wine is the topic...make it clear...La Morra is the place you love.

TO THE HOODIES

I'M NOT PICKY. I'LL DRINK SINGLE VINEYARD BAROLO EVERY DAY OF THE WEEK

Let's be honest...we love the juice from all the Barolo Crus. So show the world you aren't picky as long as you can have som fantastic single vineyard wine from Barolo.

TO THE T-SHIRTS

I'M NOT PICKY. I'LL DRINK ANYTHING FROM OTHER BAROLO COMMUNES

Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

TO THE T-SHIRTS